Hey, you blogging rockstar, you.

Hey, I'm Nicole Rollender.


And when I’m not cruising the backroads of South Jersey's Pine Barrens in my classic fireball red Trans Am with a double espresso, I run STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy and inspired content so your competitors become invisible, your seekers crystallize into loyal-for-life buyers ... and you make more money.


My specialty: I write website copy, sales pages and launch pages for top online entrepreneurs, experts, coaches and educators.


My Storyselling Conversion Method is an intuitive, heart-centered framework for connecting deeply with your prospects and helping them transform their lives, while growing your bottom line in a non-sleazy way. Here’s how my process works.



At STRAND Writing Services, we elect to work with an elite group of rockstar clients who are experts in their field (just like we are) … and who know their copy can make or break their sales efforts.


If you’re willing to invest in your growth (to get 10X ROI from your website or sales page easily!)  and ...

  • know you should never wait more than a two weeks for come-hither copy

  • are over getting "meh" drafts from copywriters who don't get your brand or buyers

  • don't like writing or don't have time for #BlankPageSyndrome

  • want to hire a proven expert who'll deliver copy that dazzles and delights your audience

  • don't want to sound like you ripped off your top 10 competitors’ copy

  • want to create on-fire FOMO and easier-than-ever-before sales …

… then we’re probably a match.

Your first move? Schedule a 15-minute discovery call where we’ll do a quick dive into your brand, your big goals and what’s stopping you from getting there. When we identify that perfect copy bridge solution—whether it’s new website copy, a sales page, an email funnel or a content suite—then we’re one step closer to sales nirvana.


We’ll send you a custom proposal to review, and once you give us a big, “Yes, I want you to write the copy that will skyrocket our sales,” we’re laser focused on you.



We view conversion copywriting as a wonderful alchemy of the art of storytelling melding with science and data. This is the sexy research portion that we do before crafting sales-inducing copy for your brand.

Here’s how it looks:

  • The Storytelling Conversion questionnaire that you’ll fill out so we get to know you, your company, your why and exactly what you’re selling and how it transforms your ideal clients’ lives.

  • A 60-to-90-minute discovery call for us to roll through a serious XX - I want to write more here about the 3-D customer avatar, really getting inside their heads, etc.

  • Competitor analysis of your challengers’ sites and messaging so we can suss out the unequivocal reasons your solution is the best fit to solve your customers’ biggest problems.

  • Customer interviews with up to 5 of your clients to learn why they chose you and how your program helped them achieve the personal or professional transformation they craved. (This is called voice-of-customer research so we know what they’re saying about you in their own words.) You’ll get transcripts of these gems!

  • Message mining from a variety of sources, including your past customer surveys, social media sites, Amazon and other places where we can learn more about your ideal customer’s pain points, hopes, concerns and goals. We do this so we can message-match in your copy like total pros.

  • A review of your program or course so that we know the ins and outs of your brilliant offering for even more on-point marketing.



© 2021 by STRAND Writing Services

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