The Complete Blog Content Stack: Your Secret Lead-Gen Engine
Updated: Jan 29
Blogs are the number one way companies reach buyers—and a top way buyers get comfortable with new brands. This is STRAND's signature blogging package businesses buy on repeat, month after month. Now, you can focus on what you do best while your blog does the heavy lifting for you with targeted traffic and hot leads.
This complete blogging package is for you, if you'd love to ...
Produce quality educational content that introduces buyers to your brand in the best way possible (hello, inbound marketing!): "Here are some tips for living your best personal or professional life..."
Offer evergreen content that pays you back overtime as you get more views and more shares (and when some of the posts go viral, watch your site traffic soar and sales spike).
Have consistent, new content to promote on your social media accounts.
Introduce new fans to your brand in a value-based way that bonds them to you for life.
Include compelling calls to action within each blog.
Think of this blogging package as ...
a mini ATM machine that creates brand exposure, new clients and revenues, 24/7/365
an automated way to attract and retain a clearly defined audience—the exact customers who desire what you're selling.
a content-driven way to gain leads and buying customers (remember, once someone buys your special offer, they're 16 times more likely to buy again)
the easiest way to build raving fans who'll buy from you within one week. Remember, 60% of consumers say blog posts are valuable in the early stages of the buying process (Demand Gen Report, 2019).
“I LOVE HAVING A FRESH NEW ART FORM IN BUSINESS COMMUNICATION!”
“Finally, a blog writer for everyone! Nicole removed the boundaries on this new platform for my brand. She helped build my new blog microsite, and took the time to help me understand this new platform from start to finish. I love having a fresh, new art form in business communication. The results from the monthly blogs have exceeded my expectations. In fact, the highest open rates on our eblasts are for blog posts." Nicole's always on time, and is mindful of her clients' time.”
Laurie Prestine, Director of Marketing, Golden State Activewear and alphabroder
“NICOLE HAS GREAT INSTINCTS AND LOTS OF IDEAS.” "Nicole is a partner to us. She's easy to collaborate with, has great instincts and brings lots of ideas to the table. As a B2B business, it's important to create content that will help our customers succeed. Nicole's skills as an interviewer have helped us help our customers, by getting priceless tips from industry experts out to our customer base, through extremely engaging articles. We couldn't be happier to have her working with us.”
James Andres, Content Coordinator, S&S Activewear
“NOW OUR WEBSITE TARGETS OUR CUSTOMERS BETTER.”
“Three words to describe Nicole—professional, reliable and effective. Nicole produces extremely well-written articles and keeps to deadlines! After working with Nicole, we were better able to cater our website content toward our target audience. With her knowledge of the apparel industry and resourcefulness, she provides valuable guidance for the site’s editorial direction, ultimately assisting us in our goal to improve the relevancy of our website content. Nicole is also a pleasure to work with.”
Karol Kirton, Brand Advisor, Gildan
Who is this for?
Coaches, fitness gurus, thought leaders and professional speakers who have personal or professional life-changing knowledge or programs to share with as many people as possible
Ecommerce brands, apparel companies, lifestyle brands or fashion designers whose products appeal to a certain demographic, who often become lifetime buyers
What do you need for this package to be successful?
A basic understanding of who your ideal client is and what type of content they want for your brand. Don't worry! We delve into your ideal client avatar and brainstorm from the top down the most clickable content.
Insider knowledge and insights that you're ready to share with the buyers who align with your brand philosophy and offerings.
What do you get?
The Complete Blog Content Stack questionnaire to understand your brand’s voice, your audience, as well as your marketing goals and vision for your blog.
A 60-minute discovery call where we'll map out your perfect content strategy, calls to actions, and of course, your ideal client avatar.
A compelling editorial calendar of blog topics for your review.
Four engaging and value-packed blog posts, complete with formatting (intriguing headline, subheads, CTA, etc.), editing and of course, tailor-made killer content.
Note: The content of the posts will be engaging and informative, but also optimized for search engines with the keywords you provide (if needed).
Each post will be up to 750 words, and will be crafted keeping in mind your audience needs and marketing goals.
2 socially shareable, copyright-free photos for each blog post (or for use on social).
3 social media updates for each post.
Eblast (subject line, preheader, header, body copy and CTA) to promote each blog.
Each blog will be sent to you on an agreed-upon schedule, and we'll perform any revisions promptly.