• Nicole Rollender

The Quick-Turn Website Revamp

Updated: Jan 30

Does it feel like your website is missing that certain je ne sais quoi? Our quick-turn website package is a favorite with entrepreneurs, thought leaders, coaches, consultants and speakers. Within a week, we give you powerful copy that melds connection, conversion and creativity so your digital presence inspires confidence and lots more sales. Think of this brand revamp (aka, your website) as a highly caffeinated sales and marketing team.



Tell me if you’ve ever said any of the following statements under your breath, or a variation of them:

  • “I hate writing about my own business. It’s kind of uncomfortable, like scratching the middle of my back.”

  • “I’m a much better empowerment coach (or French chef or salsa instructor) than a writer.”

  • “It takes me literal months, like hundreds of days, thousands of hours, tens of thousands of minutes to get my marketing writing done.”

Look, we see a lot of entrepreneurs struggling to write good copy. Either they hate doing it, they’re terrible at it or it just takes them months to get it done. And even if you decide to hire out your website copy…

… the truth is marketing agencies or writers typically charge just south of five figures and take four to six weeks to turn it around.

In my (not-so-humble) opinion, that’s a big investment and a very long timenobody should be waiting a month (or more) to generate new sales through their website. Just no.


This is a high-touch, hands-on offer, that’s entirely done-for-you.

It’s everything you need to get your website copy done and launchedwithin five working days.

Let's have some real talk, OK? Does your website:

  • produce quality educational content that introduces buyers to your brand in the best way possible?

  • take buyers on an enjoyable journey, ending in an easy sale? Or do prospects take a 10-second look and click over to the next provider on their Google search list?

  • turn browsers into red-hot qualified leads, or attract piranhas just looking for freebies?

  • inspire sales even when you’re sleeping (or on vacation)?

  • connect with prospective customers with sizzling copy that gets to the heart of their problem, and gives them a can’t-resist-it solution?

If you answered NO to any of these questions, this brand revamp is for you!

In 5 short days, you’ll be the proud owner of a website that wows your prospects and turns them into take-my-money-now customers.

You’ll have all the essential pieces of a drool-worthy, conversion-focused, personality-rich website that gives YOUR brand a giant dollop of personality and panache.

All within 5 blink-and-you’re-done days. No more spinning in circles trying to master storytelling to convey your “why” in an interesting, impactful, leave ‘em wanting more way.

We give you powerful copy that melds connection, conversion, and creativity so your digital presence inspires confidenceand lots more sales. Think of this brand revamp (aka, your website) as a highly caffeinated sales and marketing team that never takes a day off.


The idea of this package is to get you set up with high-quality content for the most important (and impactful pages) of your websiteas quickly as possible.

Here’s an insider secret … You don’t need a bloated website that's bursting uncomfortably with tons of content ... in fact, that often signals you're not super-clear on your own messaging.

A carefully crafted three-to-five-page site can open the floodgates to the leads and sales you’ve been dreaming of … along with a tip-packed blog that makes you authoritative, yet approachable.

That's why we create conversion-optimized, persuasive and engaging website copy for 5 key pages ...

  • Home: This is short, but hard-hitting copy. I’ll give you several choices for headlines and subheadlines, and powerful opener messaging.

  • About: This is where we tell your brand story and your “why.” This is a uniquely creative space on your site and I’ll choose from four proven frameworks to decide which one works best for your brand.

  • Services, Packages or Products:

  • FAQs:

  • Contact:

... in 5 days. Here's how it works:

Step 0: Fill out our Storytelling Conversion Questionnaire.

Step 1: We’ll meet for a 60-minute call at the start of our Quick-Turn Website Revamp. I’ll gather all the information I need about your genius, personality, clients, pricing and more. After our chat, I’ll don my research hat and synthesize the information you’ve shared with my own research. I’ll create a quick document that drills down into your 3-D customer avatar, their main concerns and the points we’ll hit in the copy to make those conversions.

Step 2: Give me feedback (over email) about the initial copy I create for you. It’s as simple as saying “yes” to this and “no” to that.

Step 3: I start writing. I’ll share a section of the copy with you to get your OK that the voice, tone and messaging is what you expect. Then, I keep writing. I write quickly. I write well. (And I’m used to clients telling me that the copy is exactly what they were hoping for, so I have no doubt you will be delighted.)

Step 4: I’ll share the copy with you in an editable Google Doc, and send you a Loom video link briefly explaining my approach. We’ll get on a call and you can give me your feedback live.

Step 5: I’ll make your revisions and deliver the final copy back to you. It's really that easy. Once you say "yes" to your website transformation, you take the day off, work on other business-growth activities or take a swim.

We'll be getting hyper-clear on your vision, mission and offerings ... and how to talk to your customers (like you’re old friends sharing a cup of joe or hot chocolate) … because you understand their pain points and can’t wait to help them with your signature solutions. And we'll be alchemizing some damn good website copy for you. It's not unusual for us to get responses like, "Are you effing kidding me?! This is amazing" or "You literally nailed it. This is my brand. No changes" from delighted clients on the regular.


Hey, I'm Nicole Rollender. When I’m not cruising the backroads of South Jersey's Pine Barrens in my classic fireball red Trans Am with a double espresso, I run STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy and inspired content so your competitors become invisible, your seekers crystallize into loyal-for-life buyers ... and you make more money.

My specialty: I write website copy, launch emails and sales pages for top online entrepreneurs, experts, coaches and educators, with professional, persuasive and human words.

Our Storyselling Conversion Method is an intuitive, data-centered framework for connecting deeply with your prospects and helping them transform their lives, while growing your bottom line in a non-sleazy way. I founded my company in 2017 on two my decades of award-winning content marketing, copy writing and editorial experience. I've received many prestigious national awards for my writing work, including being named to the Folio: Top Women in Media list. My forward-thinking media and engagement strategies grabbed six national ASBPE, Folio: and Jesse H. Neal awards, the highest awards in the B2B media field.

My content marketing campaigns for top brands have yielded millions of impressions and thousands of leads.


"Nicole is an outstanding writer. She's a quick study—even on super tech-y details—while her poetic background gives her writing an efficiency and emotional depth that resonates with customers. Nicole's rare combination of an analytical mindset with big-picture, emotive-narrative capabilities makes her a perfect choice for high-impact content that stands out. Almost equally important, her customer service and responsiveness are second to none. Highly recommended.”

Helena Mutak, Director of Marketing, McGrory Glass


“As a thought leader and keynote speaker in the personal development space, I wanted my unique experience as the original Phillie Phanatic mascot and my theory on using The Power of Fun to make me the indisputable choice for corporate events. Nicole did a deep dive into understanding my messaging, audience and competitors, and wrote revitalized copy that repositioned me as a top speaker in my space. The best part? Now my website has the copy that I know other speakers wish they had on theirs. The voice is fresh, engaging, entertaining and knowledgeable, all aspects of my brand personality.”

Dave Raymond, Founder of Power of Fun + International Keynote Speaker


“When I started an aggressive rebranding of my business, I hired Nicole to help rewrite my website copy and get a fresh pair of eyes on my marketing materials. As a content marketing writer myself, I know how important a company's online image is—but when it's *your* business, it's easy to get too attached to certain things. I shared my goals, values, and long-term vision for my business with Nicole on a short phone call. Then, she wrote copy that’s true to who I am, captured my voice and mission, and made me sound confident, but not cocky. I recommend her with the highest accolades!”

Davina van Buren, Hospitality and Restaurant Technology Writer


“Smart, thoughtful and engaging content marketing is a powerful brand and business growth lever. The problem? Good content marketing copy and messaging is hard to create—it’s an art form. Nicole has been our trusted adviser and partner when it comes to content creation, messaging and strategy. There's no doubt Nicole can add value to any organization. If you're seeking the best—look no further than Nicole.”

JP Hunt, Co-founder, InkSoft


“If you Google Nicole , you'll learn about her multitude of awards and the many projects she has navigated to success, but behind the accolades is a person who’s passionate about the power of language and the potency of narrative. It is, after all, the storytellers we widely read and quote; it is their perspective we respect. Nicole is one of these highly skilled storytellers. She has a unique vision coupled with a vibrant intensity that allows her to think abstractly (an enviable skill), yet produce concretely. Projects reach fruition without losing the luster of the imagination.

Bobby Lehew, Chief Content Officer, commonsku

Those are just a few of my clients. Over the last 15+ years of marketing other people’s businesses, I know what works and what doesn’t—and I can get it done faster and better than most of my competitors out there.

Come ready to collaborate, implement my copy and you’ll have very healthy results—in your business and bank account—very soon.

ARE YOU READY FOR YOUR TRANSFORMATION? If you’re an entrepreneur, coach, speaker or small business owner who hasn’t had the time to bring your brand copy and content into perfect alignment with your high-service products and offerings … The Quick-Turn Website Revamp is made for you … if you’re brand-new, scaling or just need a refresh.

Whether you just don’t have the time or know exactly how to drill down into your brand to write web copy that sells, we’ve got your back.

Stop overthinking the most important pages on your website … and let us help you talk directly to your customers:

  • so they buy from you on repeat.

  • so they refer you to others, and your network of influence grows.

  • so you can focus more of your time on growing your brand.

  • so you can spend more time rejuvenating with your family and friends.

Let’s tell your story clearly and compellingly. Let’s show your ideal customers that you understand their personal and professional pain points, and you have just the solution for them.


Yassss, we're looking at you if you're a:

  • coach who knows you deserve a bigger piece of the $1 billion booming personal coaching industry.

  • service provider or expert running a service-based businesswho want to uplevel your brand and website with personality-rich, high-conversion copy.

  • busy etrepreneur who hates writing copy, has been procrastinating for years OR just simply doesn't have the time to do it.

If you’re willing to invest in your growth (to get 10X ROI from your website easily!) and ...

  • know you should never wait more than a week for come-hither website copy.

  • are over getting "meh" drafts from copywriters who don't get your brand or buyers.

  • don't like writing or don't have time for #BlankPageSyndrome.

  • want to hire a proven expert who'll deliver copy that dazzles and delights you.

  • don't want to sound like you ripped off your top 10 competitors' website copy.

  • want to create on-fire FOMO and easier-than-ever-before sales …

… we’re probably a match.


While we probably don’t need to spell this out, let’s just do it in case …

  • People who don't want an expert to write their website copy for themand are happy with their DIY website.

  • Entrepreneurs who don't value their time and are OK with wasting four to six weeks for their copy to get done by most other agencies and copywriters!



  • The Storytelling Conversion Questionnaire that you’ll fill out so we get to know you, your company, your why and exactly what you’re selling and how it transforms your ideal clients’ lives.

  • A 60-minute Branding Revamp Discovery Session: In this power-packed session, let’s peel back the layers and really uncover your why, your brand personality and what makes you... YOU. We’ll also give you a transcript!

  • Wallet-wooing website copy: Conversion-optimized, persuasive and engaging website copy for 5 key pagesHome, About, Services, Packages and Contact. (Just upgrading these 5 pages will do wonders for your website!)

Your investment: $4,000


  • The Storytelling Conversion Questionnaire that you’ll fill out so we get to know you, your company, your why and exactly what you’re selling and how it transforms your ideal clients’ lives.

  • A 60-minute Branding Revamp Discovery Session: In this power-packed session, let’s peel back the layers and really uncover your why, your brand personality and what makes you... YOU. We’ll also give you a transcript!

  • Wallet-wooing website copy: Conversion-optimized, persuasive and engaging website copy for 5 key pagesHome, About, Services, Packages and Contact. (Just upgrading these 5 pages will do wonders for your website!)

  • ROI-crunching authority content: Stand out like the superstar you are with 5 custom-crafted, authority-building 750-word blog crafted with your audience needs and marketing goals.

  • Worth-1,000-words photos: 8 socially shareable, copyright-free, custom created photos for your blog post.

  • BONUS: Grab-and-go social: Five social media updates to promote your revamped brand image.

Your investment: $6,000


Email us now.

Or grab a 15-minute chat with Nicole to see if this package is right for you.

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