About Us | STRAND Writing Services

Image of Nicole Rollender, a woman with dark hair in a black and white office setting

I Copywrite, So You Can Focus on All the Other Things

You’re a busy entrepreneur. A busy marketing director. A coach or course creator. Someone who needs high-converting copy and content, but doesn't have the time, energy or ability to do it yourself.

And you’re authentic, show up to serve your customers every day and frankly, are a true expert in your field. So what GIVES? It can feel like an uphill battle if you're trying to find the best copywriting partner for your business.

Because let's face it: It's not easy to bring someone on the outside in whos's going to get up to speed about your business fast, and speak to your clients the way you do.

Thankfully, There's Done-FOR-YOU Copy

You know you want eyes on your solution. Prospects who easily convert to buyers. Loyal lovers who buy from you on repeat (for life basically) and refer others to you.

You want your sales funnel to feel natural, almost like it's too easy. (However, it can be easy when you've got the right information flow in your voice and brand vibe.)

Fact is… there are just some things you just can’t do alone. The stone-cold truth is that good copywriting and content creation is one of them.

Sometimes, running your business (and trying to live your life) just gets in the way, and you need a little more support in your corner.

Plus, nothing beats hiring an expert who'll get it done right on time, the first time.

Nicole, Enter Stage Right

I'm a natural born writer. That's why I've devoted my entire two-decade professional career to high-level B2B and B2C communications: journalism, magazines, content marketing, course creation, social media, podcasts, videos, internet radio and more.

I earned my MFA in Creative Writing from The Pennsylvania State University. By age 29, I scored my dream job: an editor-in-chief of two magazines in the fashion and apparel space. For a decade, I headed up these publications, winning more than 50 awards for my media and marketing expertise. These awards included the prestigious Jesse H. Neal awards, the highest awards you can win in B2B publishing (often considered the Pulitzer Prize of business journalism). I won ASBPE's coveted Magazine of the Year Award and was named to FOLIO's competitive Top Women in Media list.

Alongside being a magazine editor-in-chief, I headed up creating transformational content marketing campaigns for some of the world's most recognizable brands, earning thousands of leads and millions of impressions for my clients. In addition, I developed hundreds of digital courses and programs taken by more than 40,000 business professionals.

In 2017, I launched STRAND Writing Services to work with big brands, smaller businesses and well-known coaches and authors — writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

At STRAND , we combine proven persuasion principles and frameworks and brand storytelling, with an artistic take on copywriting. You get compelling copy that builds lifetime relationships with buyers and converts them to loyal customers.

We create artful copy that results in massive brand awareness and sales for you. Our copy helps you connect and engage with your ideal prospects... so that your solution rises as the only solution to their problem.

Hey, I’m Nicole Rollender

Where I Come From

I earned my MFA in Creative Writing from The Pennsylvania State University, and have since published two poetry collections. By age 29, I scored my dream job: an editor-in-chief of two magazines in the fashion and apparel space. For a decade, I headed up these publications, winning more than 50 awards for my media and marketing expertise. These awards included the prestigious Jesse H. Neal awards, the highest awards you can win in B2B publishing (often considered the Pulitzer Prize of business journalism). I won ASBPE's coveted Magazine of the Year Award and was named to FOLIO's competitive Top Women in Media list.

The Work I’ve Led

Alongside serving as a magazine editor-in-chief, I led the creation of transformational content marketing campaigns for some of the world's most recognizable brands, generating thousands of leads and millions of impressions for my clients. In addition, I developed hundreds of digital courses and programs taken by more than 40,000 business professionals.

The Launch of STRANDWritingServices.com

How I Think About Writing

At STRAND, we combine proven persuasion principles and frameworks and brand storytelling, with an artistic take on copywriting. You get compelling copy that builds lifetime relationships with buyers and converts them to loyal customers.

We create artful copy that results in massive brand awareness and sales for you. Our copy helps you connect and engage with your ideal prospects… so that your solution rises as the only solution to their problem.

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I have the heart of a poet with the brain of a persuasion scientist.

I tell people I'm a natural born writer. I’ve been writing professionally (and won more than 50 awards) since I earned my MFA in creative writing close to two decades ago. So, you’ll never get late or make-you-gnash-your-teeth copy.

You’ll get ready-to-roll words that mesmerize you (and your buyers). I immerse myself in your brand and your buyers' minds, so it's a pretty regular thing when clients say, "This sounds exactly like me."

You’ll tap a content marketing exec’s brain.

In a past life, I created hundreds of content marketing campaigns for household-name brands and smaller startups about to spring. Need leads? I’ll get them. Need to be seen? You’ll get lots of eyeballs on you.

Translation: You’ll get a ready-to-fly strategy and magnetizing words for your website, sales pages, emails and beyond, from a pro who’s conjured up thousands of leads and millions of impressions.

You’ll tap a publishing exec’s brain.

In another past life, I became a B2B magazine editor in my 20s. For a decade, I turned out two monthly award-winning magazines for entrepreneurs.

That’s why my clients clamor for my long-form articles written in an engaging, story-driven style. They post these babies on their blogs or publish them on high-profile sites with their byline.

Bottom line: I understand the art of narrative that draws in readers. I understand how to carefully meld journalism and content marketing into a compelling piece that gets read and shared (and even goes viral).

You’ll tap a poet’s brain.

I’m a real, live poet (nope, not the Hallmark Card type), but a verse-slayer who’s won writing grants and awards for my work. You'll never hear me use the hackneyed terms "template" or "cookie cutter."

I’m a nonconformist creator who believes in brand expression and unconventional beauty. I'll invent copy and content based on your voice and vision.

And I’ll tap into your dream customer’s brain, so we meet them exactly where they are, right now, and show them a better reality for themselves.

I have the heart of a poet with the brain of a persuasion scientist.

I tell people I'm a natural born writer. I’ve been writing professionally (and won more than 50 awards) since I earned my MFA in creative writing close to two decades ago.

You’ll get ready-to-roll words that mesmerize you (and your buyers). I immerse myself in your brand and your buyers' minds, so it's a pretty regular thing when clients say, "This sounds exactly like me."

You’ll tap a publishing exec’s brain.

In another past life, I became a B2B magazine editor in my 20s. For a decade, I turned out two monthly award-winning magazines for entrepreneurs. I understand how to write about and talk to B2B buyers.

You’ll tap a poet’s brain.

I’m a real, live poet (nope, not the Hallmark Card type), but a verse-slayer who’s won writing grants and awards for my work. My two poetry collections are "Louder Than Everything You Love" and "The Luster of Everything I'm Already Forgetting."

In Their Words

Over the years, I’ve built strong working relationships with my clients.
What follows are a few things they’ve said about the work.

“HER POETIC BACKGROUND LENDS AN EMOTIONAL DEPTH…”

“Nicole is an outstanding writer. She's a quick study—even on super tech-y details—while her poetic background gives her writing an efficiency and emotional depth that resonates with customers. Nicole's rare combination of an analytical mindset with big-picture, emotive-narrative capabilities makes her a perfect choice for high-impact content that stands out.”

Helena Mutak, Director of Marketing, McGrory Glass