Be the brand your customers can't stop raving about. (Your secret? Copy that works like a love potion.)

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Visioneer Writer & Influencer Marketing Strategist: Turns FIERCE Brands Into Celebs. Kicks Up Profits With Storyselling.

Let us alchemize your perfect cocktail of website copy, welcome email funnel, blogs, your signature stories, Instagram posts, sales pages and more to achieve your goals: brand awareness, increased engagement, lead capture or more sales.

Powered by a uniquely compelling copy and content plan we build for your brand, your products and services sell when your target audience meets and falls in love with your moxie (because it's all about how you talk to them).


How do we create an extraordinary energy around your brand? We get quiet, listening to the dreams and needs of the people you want to serve. (Yes, we dive DEEP into research.) To get them to that crucial next step—buying and becoming your powerful brand megaphones—you’ve got to be empathetic. That’s where our team comes in: We create startling, yet straightforward copy that speaks directly to your audience's deepest concerns. We delight. Dazzle. We show how you make a difference.  We show how you're the unequivocal solution.

What makes your brand memorable? We’re here to create a movement. A truly timeless connection. Let’s find the people who dream of what you offer, and will pay extra because you give them exactly what they want.


We’re an irrepressible, rapidly growing, boutique creative firm. STRAND was founded on more than a decade of award-winning content marketing, copy writing and editorial experience. We leverage the power of interactive campaigns, inspired content and sizzling copy so that your competitors become invisible, your seekers become buyers and you make money.


We elect to work with an elite group of rockstar clients and offer each top-flight service—and that includes authentic, fresh content and copy that performs. We also believe content marketing and conversion copy writing should take an artistic leap. We’re unicorns who spin out rarefied, honeyed words that will woo your buyers.

Our promise to you? We make content ideation and creation easy, and get you the brilliant results you expect.

Nicole Rollender
CEO & Chief Storyteller

A pro with more than 15 years in the editorial publishing and content marketing arenas, Nicole Rollender has received many prestigious national awards for her work, including being named to the Folio: Top Women in Media list, and winning Magazine of the Year by ASBPE in 2012. Her forward-thinking media strategies earned six national ASBPE, Folio: and Jesse H. Neal awards. Three years ago, she co-founded STRAND with Grant Rollender, COO. A 2017 recipient of a New Jersey Council on the Arts creative writing fellowship, Nicole is also an accomplished poet and author of the collection, Louder Than Everything You Love. She holds an MFA in creative writing from Penn State University.

"Nicole is an outstanding writer. She's a quick study—even on super tech-y details—while her poetic background gives her writing an efficiency and emotional depth that resonates with customers. Nicole's rare combination of an analytical mindset with big-picture, emotive-narrative capabilities makes her a perfect choice for high-impact content that stands out. Almost equally important, her customer service and responsiveness are second to none. Highly recommended.”
Helena Mutak, Director of Marketing, McGrory Glass
"Talk about brand awareness and lead-generation power! Nicole has been an absolute wordsmith—she crafts blog articles, newsletters and social content that’s given my law firm life and a voice into the void cluttered with numerous competitors. She produces family law-related content that my clients understand. She has given extreme value to our brand and I’d recommend her to anyone.”
AllynMarie Smedley, Esq., Founder, Smedley Law Group
"Nicole was a reliable, consummate professional from day one. She expertly helped fine-tune the manuscript of my book into its most impactful and eloquent version, all while maintaining my authentic voice. She works with dexterous speed and efficiency and delivers on her promises and deadlines. Nicole’s extensive background in publishing also made her a great sounding board for this first-time author! I’m so happy to have found her services and know I’ll be a returning client.”
Katie Fehlinger, Public Speaker, Author, Host and Executive Producer
"Smart, thoughtful and engaging content marketing is a powerful brand and business growth lever. The problem? Good content marketing copy and messaging is hard to create—it’s an art form. Nicole has been our trusted adviser and partner when it comes to content creation, messaging and strategy. There's no doubt that Nicole can add value to any organization. If you're seeking the best—look no further than Nicole.”
JP Hunt, Co-Founder, InkSoft
"Nicole is a partner to us. She's easy to collaborate with, has great instincts and brings lots of ideas to the table. As a B2B business, it's important to create contact that will help our customers succeed. Nicole's skills as an interviewer have helped us do just that, by getting priceless tips from industry experts out to our customer base, through extremely engaging articles. We couldn't be happier to have her working with us.”
James Andres, Content Coordinator, S&S Activewear
"If you review Nicole's LinkedIn profile, you'll learn about her multitude of awards and the many projects she has navigated to success, but behind the accolades is a person who’s passionate about the power of language and the potency of narrative. It is, after all, the storytellers we widely read and quote; it is their perspective we respect. Nicole is one of these highly skilled storytellers. She has a unique vision coupled with a vibrant intensity that allows her to think abstractly (an enviable skill), yet produce concretely. Projects reach fruition without losing the luster of the imagination.”
Bobby Lehew, Chief Content Officer, commonsku
“Nicole has been writing our social posts for our biannual fundraisers for several years. Her thoughtful posts help us meet and usually exceed our goals each time. She has an incredible gift of capturing our voice, mission and aesthetic, as well as conveying our immediate, urgent needs in succinct posts for our social media outlets. She's part of our team and we count on her artistry every time.”
“When I started an aggressive rebranding of my own business, I hired Nicole to help rewrite my website copy and get a fresh pair of eyes on my marketing materials. As a content marketing writer myself, I know how important a company's online image is—but when it's your business, it's easy to get too attached to certain things. I shared my goals, values, and long-term vision for my business with Nicole on a short phone call, and she created copy that I felt was true to who I am, captured my voice and mission, and made me sound confident, but not cocky. I recommend her with the highest accolades!”  
Davina van Buren, Hospitality and Restaurant Technology Writer
“As a thought leader and keynote speaker in the personal development space, I wanted my unique experience as the original Phillie Phanatic mascot and my theory on using the Power of Fun to make me the indisputable choice for corporate events. Nicole did a deep dive into understanding my messaging, audience and competitors, and wrote revitalized copy that repositioned me as a top speaker in my space. The best part? Now my website has the copy that I know other speakers wish they had on theirs. The voice is fresh, engaging, entertaining and knowledgeable, all aspects of my brand personality.” 
Dave Raymond, Founder of Power of Fun and International Keynote Speaker

Share your goals and project ideas in the form and we'll contact you soon. We can't wait to meet you!

© 2020 by STRAND Writing Services