If you’re tired of lackluster copy and “unicorn” writers who just don’t (or can’t) deliver,
you’re in the right place.
I bet at least one (and more) of these sounds like you.
This is what you've been wishing for.
Let's give your brand the megawatt marketing boost it needs.
You've been wishing for your website (or sales page or emails!) to call in the exact people who are perfect for you and poised to pay.
We use our proprietary Conversion Copy Alchemy Process to identify those exact words, phrases and messages that elevate you as the ONLY solution to your clients' big problem.
I say, your wish is my command.
Hey, you world-changing superstar, you.
I'm Nicole Rollender.
When I’m not racing the backroads of South Jersey's Pine Barrens in my classic fireball red Trans Am with a double espresso, I run STRAND Writing Services—as a creative writer who alchemizes the power of irresistible interactive campaigns, gold-dusted conversion copy and inspired content.
I'm a content marketing pro-turned-entrepreneur and the go-to copywriter for online entrepreneurs, growing brands, coaches and consultants who want to turn their competitors invisible, so seekers crystallize into loyal-for-life buyers ... and you make more money, as you transform lives.
I founded my company in 2017 on two decades of award-winning content marketing, copy writing and editorial experience, and an MFA in Creative Writing (yes, I'm also a poet), so I write at the speed of light (and YOUR success).
I've received many prestigious national awards for my writing work, including being named to the Folio: Top Women in Media list. My forward-thinking media and engagement strategies grabbed six national ASBPE, Folio: and Jesse H. Neal awards, the highest awards in the B2B media field. My content marketing campaigns for top brands have yielded millions of impressions and thousands of leads.
There are rules and there are "rules." Yes, I stay up-to-the-minute current on the latest copywriting trends and techniques (because I’ve invested thousands of dollars and hours in training), but I also know how and when to use them to get you results.
If you’re a free thinker like me, we’ll go together like muscle cars and open roads.
Want copy that melds art + persuasion science and sounds like you wrote it? Yes? We should talk.
As Seen (or Heard) In ...
NAVIGATING THE ENTREPRENEURIAL JOURNEY
Have you just launched your own busness or side hustle where your desk plate now says "BOSS"? In this conversation, I share my personal journey of being an "accidental entrepreneur.".
BUILDING A SIX-FIGURE COPYWRITING BUSINESS
If you're looking to scale up to six figures fast, listen in because I drop a lot of value bombs in this convo: Learn what I did to hit $10K months within just between January and April 2018.
MARKETING TO BADASS LADY CEOS
In this delightfully feisty roundtable, I talk with other women business owners about how to, you guessed it, market to women business owners. Let's stop pretending it's the dudes who wear the CEO hats and sign the checks.
OVERCOMING PERFORMANCE ANXIETY
In this conversation, I talk about how you can harness your writing creativity and overcome performance anxiety, especially as an entrepreneur.
I’m walking-barefoot-over-hot-coals fearless when it comes to your copy.
I’m never afraid to explore your brand’s inner workings and take the right risks, so you always stand out (like that breakdancer who’s got the moves no one can imitate).
I stay curious and open to every new adventure, including yours.
How do you weave a web of poetry-meets persuasion
in your copy?
Let's cast that conversion spell with ...
WEBSITE COPY ALCHEMY: Creating magic that makes money every minute
Does your website stand up to the 15-second test?
That's how long a person stays on your site before bouncing to your competitor's ... the reasons they leave you fast like smelly cheese include an unattractive website design, a clunky experience and lackluster content.
Whether you’ve just launched your business or been around a while, the success of your product, solution or online program rests heavily on your answer to this question.
I’ll give you high-touch, high-impact, ready-to-load, conversion-optimized copy for five key pages on your website. You’ll have all the essential pieces of a drool-worthy, conversion-focused, personality-rich website that gives YOUR brand a giant dollop of personality and panache.
WEBSITE COPY ALCHEMY MINI: A quick-turn gold dusting
Want an immediate ROI on your website, but don't have a big budget or a lot of time?
This website audit with actionable takeaways is perfect for business owners who say:
"My website needs a facelift, but I don't have the time or money for a full-scale redo."
"My site's decent, but since it's been a year or so since we launched it, I could use a quick tune-up so it works harder for me."
"I'm a good writer, but I get blocked when I sit down to do my own work. I wish I could get an expert pair of eyes on my site."
SALES PAGE POTION: Heavy on the persuasion, light on the sleaze
Are your prospects choosing you or your competitor to achieve their transformation?
Every day, hundreds, if not thousands, of your most valuable potential customers buy someone else’s product or enroll in their online program hoping to solve a burning pain point. Want to crash that party?
Don’t worry, I dive deep to learn all about what your customers need. Then, I craft conversion-powered copy so you make sales with all the ease of a Sunday morning, on repeat, from your long-form sales page, which will be a delight for your new clients to read.
EMAIL WIZARDRY: For hot, active and engaged lists
Do your subscribers tell you that your emails are the only ones they look forward to opening?
Whether we're crafting your welcome sequence, product or course launch email funnels, or daily (addictive) emails that we send to your list, the top-level goal is to build trust and nurture your subscribers, while also adding extreme value to their lives.
My list tells me on the regular that they LOVE getting my emails pinging their inboxes, so let's work some of that email wizardry for you ... so that you establish yourself as a credible expert and cultivate a tribe who want you to solve their most painful problems.
Why would you want to work with a conversion copywriting alchemist?
You can relax. For reals.
Your stress magically slows from 150 mph to zero, once you give me the go-ahead. On the regular, clients tell me, “Once I hand you my project, I never worry that it’ll be late or un-me or meh.” Since I’m Type A, you can be Type Zzzzs. Take a nap. Take a ride in your muscle car. Work on a project that lights you up.
You'll like working with me.
I’m a Jersey gal through and through. No B.S. No artifice. Not a lot of fluff. Direct, so I say what I mean and mean what I say. My kids have already picked up my sarcasm-speak, so I’m doing something right. (And I could live off of Max & Manco’s pizza at the Jersey shore.)
You'll dig how reliable I am.
My clients stay with me for years because I do what I say. I hit every deadline. My team responds to every email quickly and efficiently. We're so hyper-responsive, our clients ask if they're our only one. Nope. We believe in white-glove service and a customer experience unlike any other.
Here's what some of our clients say about
my alchemical writing skills...
“HER POETIC BACKGROUND LENDS AN EMOTIONAL DEPTH…”
“Nicole is an outstanding writer. She's a quick study—even on super tech-y details—while her poetic background gives her writing an efficiency and emotional depth that resonates with customers. Nicole's rare combination of an analytical mindset with big-picture, emotive-narrative capabilities makes her a perfect choice for high-impact content that stands out. Almost equally important, her customer service and responsiveness are second to none. Highly recommended.”
Helena Mutak, Director of Marketing, McGrory Glass
Are you ready for words those other brands
will wish they had?
The bottom line: Your business copy needs to sell for you. That means what you write on your website or in your emails unequivocally must inspire prospects to know, like and trust you, so they go on that first date with your brand.
Don’t waste your precious hours searching for another “unicorn” writer on Upwork.
It’s time to hire a conversion copy alchemist, with the “right” brain of a poet and the left, logical brain of a sales strategist, to spin your lyrical, money-making gold from her keyboard.
“IF YOU’RE SEEKING THE BEST…”
"Smart, thoughtful and engaging marketing is a powerful brand and business growth lever. The problem? Good copy and messaging is hard to create—it’s an art form. Nicole has been our trusted adviser and partner when it comes to content creation, messaging and strategy. If you're seeking the best—look no further than Nicole."
JP Hunt, Co-founder, InkSoft